Cannabis and Cuisine: Chefs and Cannabis Companies Team Up for Unique Infusions
In a bid to stand out in the cannabis industry, chefs and cannabis companies are collaborating on innovative products. A recent collaboration between Steingold's Deli in Chicago and Ivy Hall dispensary resulted in "High on Rye," a National Hot Pastrami Day event offering free pastrami sandwiches with cannabis-infused mustard.
The unusual pairing was the brainchild of Jonny Boucher, Ivy Hall's director of marketing, who sought to explore new ways to incorporate weed into meals. Steingold's Deli founder Aaron Steingold was on board, and the result was a sandwich that combined traditional flavors with a modern twist.
While some chefs, like James Loud, advocate for emphasizing the flavor of cannabis, others prefer to keep its impact low profile. However, Loud's cannabis-infused Omakase experiences, which include sensory elements like atomized terpenes, offer a unique alternative. In contrast, Boucher aims to create products that can be easily consumed and enjoyed.
Despite the growing interest in cannabis-infused cuisine, there are challenges to overcome. Regulatory hurdles, added expertise required for sustainable businesses, and competition from established brands all pose significant obstacles.
The potential market is vast, with entrepreneurs like Boucher envisioning cannabis-infused condiments and spreads for everyday use. However, Loud cautions that the industry will need to navigate complex regulations and ensure quality control to avoid pitfalls.
As the cannabis industry continues to evolve, innovative partnerships between chefs and companies are likely to emerge, pushing the boundaries of what is possible with weed-infused foods. While the road ahead is uncertain, one thing is clear: the fusion of cuisine and cannabis has only just begun.
In a bid to stand out in the cannabis industry, chefs and cannabis companies are collaborating on innovative products. A recent collaboration between Steingold's Deli in Chicago and Ivy Hall dispensary resulted in "High on Rye," a National Hot Pastrami Day event offering free pastrami sandwiches with cannabis-infused mustard.
The unusual pairing was the brainchild of Jonny Boucher, Ivy Hall's director of marketing, who sought to explore new ways to incorporate weed into meals. Steingold's Deli founder Aaron Steingold was on board, and the result was a sandwich that combined traditional flavors with a modern twist.
While some chefs, like James Loud, advocate for emphasizing the flavor of cannabis, others prefer to keep its impact low profile. However, Loud's cannabis-infused Omakase experiences, which include sensory elements like atomized terpenes, offer a unique alternative. In contrast, Boucher aims to create products that can be easily consumed and enjoyed.
Despite the growing interest in cannabis-infused cuisine, there are challenges to overcome. Regulatory hurdles, added expertise required for sustainable businesses, and competition from established brands all pose significant obstacles.
The potential market is vast, with entrepreneurs like Boucher envisioning cannabis-infused condiments and spreads for everyday use. However, Loud cautions that the industry will need to navigate complex regulations and ensure quality control to avoid pitfalls.
As the cannabis industry continues to evolve, innovative partnerships between chefs and companies are likely to emerge, pushing the boundaries of what is possible with weed-infused foods. While the road ahead is uncertain, one thing is clear: the fusion of cuisine and cannabis has only just begun.