Philly Brews Bring Warmth Amidst Winter Snowfall: Local Beer Discounted by the Inch
With snowfall predictions pointing towards 12-18 inches hitting the city over the weekend, Human Robot brewery is gearing up to bring a unique twist to their winter season. For every inch of snow that falls this weekend, the brewery will offer customers $1 off its flagship beer, TMAVY 13°.
The discounted price will bring the usually $8 brew down to as low as $0.25 per pint, making it an unbeatable deal for beer enthusiasts and those looking to warm up on a cold winter's day. Co-owner Jake Atkinson attributes this promotion to a desire to encourage people to venture out of their homes despite the inclement weather.
"We're trying to get people out when they'd normally stay indoors," he said, emphasizing the importance of safety above all else. "It's a way to turn the snow into a fun party."
TMAVY 13° is a dark lager brewed with Czech Saaz hops, offering subtle notes of aniseed and dark bread crust, characteristic of a mild, drying roast. The beer can be savored on draft from Human Robot's special side pull faucet for a precise pour and creamy foam.
This promotional offer is not a one-off event but rather a recurring deal for the brewery. Although it was last offered in December 2022 with a $4 discount, the current snowfall is expected to bring prices down to historic lows, with Atkinson estimating that only once since Human Robot's opening in 2020 has the beer sold for less than $1.
While the offer is primarily designed for customers who can safely reach the taprooms by walking or using public transit, it's essential to note that Philadelphia has declared a snow emergency, urging drivers to stay off the roads. Atkinson advises patrons to prioritize their safety and "just be safe and have some fun."
With snowfall predictions pointing towards 12-18 inches hitting the city over the weekend, Human Robot brewery is gearing up to bring a unique twist to their winter season. For every inch of snow that falls this weekend, the brewery will offer customers $1 off its flagship beer, TMAVY 13°.
The discounted price will bring the usually $8 brew down to as low as $0.25 per pint, making it an unbeatable deal for beer enthusiasts and those looking to warm up on a cold winter's day. Co-owner Jake Atkinson attributes this promotion to a desire to encourage people to venture out of their homes despite the inclement weather.
"We're trying to get people out when they'd normally stay indoors," he said, emphasizing the importance of safety above all else. "It's a way to turn the snow into a fun party."
TMAVY 13° is a dark lager brewed with Czech Saaz hops, offering subtle notes of aniseed and dark bread crust, characteristic of a mild, drying roast. The beer can be savored on draft from Human Robot's special side pull faucet for a precise pour and creamy foam.
This promotional offer is not a one-off event but rather a recurring deal for the brewery. Although it was last offered in December 2022 with a $4 discount, the current snowfall is expected to bring prices down to historic lows, with Atkinson estimating that only once since Human Robot's opening in 2020 has the beer sold for less than $1.
While the offer is primarily designed for customers who can safely reach the taprooms by walking or using public transit, it's essential to note that Philadelphia has declared a snow emergency, urging drivers to stay off the roads. Atkinson advises patrons to prioritize their safety and "just be safe and have some fun."
And what's the real motivation behind offering such crazy discounts? Is it just a PR stunt to get people out of their homes and into the brewery? "Hey, let's have a party"... meanwhile, they're probably hiring extra staff to deal with all the drunk customers who will be stumbling around after enjoying that $0.25 pint 
. Mark my words, this is just a fancy way of saying "we need more sales" 
. I live in Philly and I hate being cooped up inside during winter. This promotion is like the ultimate excuse to grab a friend or two and head out for a cold one (or two, or three...). The fact that it's for every inch of snow is genius - it's like they're saying "come on out, we've got beer for days!" 
Plus, TMAVY 13° sounds amazing with those Czech Saaz hops. I'm definitely grabbing a pint (or two) this weekend and enjoying the snowy vibes 
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. I mean, who doesn't love beer on a cold winter's day? And $0.25 per pint is insane! 
I've been meaning to try Human Robot brewery anyway, so now's the perfect excuse to get out and grab a pint (or two, or three...). On the other hand, I do hope people are being safe on the roads - it's crazy to think about how bad things could get with all that snow 
. Has anyone been to Human Robot before? What's their favorite beer to try there? Should we make a plan to grab some TMAVY 13° together when it snows this weekend? 
Who wouldn't want to warm up with TMAVY 13° on a cold day? It's like Jake Atkinson said, "turn the snow into a fun party"! And I gotta agree, safety first, but having some fun is important too. I'm sure it'll be a hit at Human Robot's taprooms. I've been there with friends and their beer selection is top-notch... Now I'm gonna grab a pint (or two) before the snow hits! 
